Introducing Twitch:
Your Consumer Brand’s Next Customer Acquisition Channel
We help consumer brands leverage Twitch, where Gen Z and Millennials spend an average of over 95 minutes per day.
With strong community engagement and meaningful creator partnerships, brands can unlock niche audiences for sustainable growth.
Smackin' Sunflower Seeds
LATEST WORK
Smackin’, the bold-flavored sunflower seed brand that found success on TikTok, set its sights on Twitch to expand its reach.
Partnering with Thoughts Talents, a Twitch-first influencer marketing agency, the brand seamlessly entered the livestreaming culture.
Streamers made Smackin’ a natural part of their streams—both as a conversation starter and a favorite snack during game breaks.
In just four weeks of working together, Smackin’ gained meaningful traction on Twitch, surpassing expectations and cementing itself as a go-to snack for gamers. This case shows how Twitch can transform authentic streamer engagement into real brand growth and cultural relevance.
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About
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Partnered with a curated group of micro Twitch streamers across diverse personas, including League of Legends gamers, GTA players, VTubers, ASMR creators, and more.
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Provided creative direction and branded assets, such as overlays, to seamlessly integrate Smackin’ into streams.
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Collaborated with Social Snowball as a certified agency partner to track performance and results.
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Delivered detailed analytics and reports, highlighting best-performing streamer demographics and key awareness and conversion metrics, ensuring campaigns could scale effectively.
Partnered with a curated group of micro Twitch streamers across diverse personas, including League of Legends gamers, GTA players, VTubers, ASMR creators, and more.
Provided creative direction and branded assets, such as overlays, to seamlessly integrate Smackin’ into streams.
Collaborated with Social Snowball as a certified agency partner to track performance and results.
Delivered detailed analytics and reports, highlighting best-performing streamer demographics and key awareness and conversion metrics, ensuring campaigns could scale effectively.
Approach
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What The Audience Said
WHAT WE DO
We prioritize a performance-first strategy.
Our approach is designed for measurable results, tailored for a digital-first world where outcomes matter most.
Not only do we track and analyze performance, but we also provide actionable recommendations and collaborate with your team to optimize campaigns—ensuring your investment drives maximum impact.
Dedicated Streams
Want 2-4X ROAS (or more)? We run Twitch campaigns that convert.
We match your brand with creators your audience loves, seamlessly integrate your products, and handle everything—contracts, training, execution, and tracking. Then, we scale. By analyzing game genres, audience behavior, and engagement patterns, we amplify results stream by stream.
Our secret? We’ve cracked the formula for securing the best rates by factoring in creator reach, niche alignment, and audience loyalty—ensuring maximum impact for every campaign.
Organic Affiliate Partnerships + Community Management
We build Twitch affiliate programs that dominate.
We connect with hundreds of aligned creators daily, turning them into loyal advocates with custom briefs and seamless tracking tools like Social Snowball.
Then, we nurture them. Through Discord communities, we run challenges and engagement programs that boost conversions and keep creators invested. Every step is built to maximize impact and drive growth.
Experimental & Special Campaigns
We run bold, experimental Twitch campaigns that drive results.
From co-releasing products with creators to launching interactive live events, we craft tailored experiences that captivate audiences and boost conversions. Polls, live Q&As, giveaways, and multi-creator collaborations? Done.
Every move is tracked and optimized to ensure each experiment outperforms the last—turning creative ideas into measurable impact.
Placements Only
We deliver high-impact creator placements that drive awareness for high-ticket items.
From stream overlays and pinned comments to channel bios, Twitch panels, and Discord servers, we position your brand where it matters most.
Affordable, scalable, and designed for long-term visibility, these placements keep your brand top-of-mind with minimal effort—building awareness and trust with every view.
Resources
GET IN TOUCH
Let's discuss how to effectively leverage Twitch as your brand's next acquisition channel.